Techviser analyzes markets by sector, so that sales and marketing can be focus on specific areas. The US government's NAICS (North American Industry Classification System) codes is one way to identify sectors for analysis. For emerging markets, Techviser may define new sectors. The sectors that we have the most experience analyzing are:
We analyze segments using primary and secondary data. Primary data might include focus groups, interviews, web analytics and surveys. Secondary data may include web research, industry data and information from the literature. When a client requests that we analyze a market for which reports already exist we may recommend purchasing the report.